the store must become a place of empathy.
the store must become a place of empathy.
Retail Design is the art of shaping a functional, visually compelling, and experience-driven commercial space—one that captivates customers and fosters lasting engagement.
At its core, great retail design is built on a brand’s authentic values and competitive strengths, ensuring the store environment resonates with its audience in a meaningful and enduring way. By incorporating future-forward themes, we explore shifts in consumer behavior and how they influence target customer groups.
The visual concept leverages hypnoaesthetic techniques, subtly influencing subconscious perceptions and encouraging customers to spend more time in-store. The result? An immersive retail space—a place where customers can escape the rush of everyday life and feel inspired to return again and again.
Preliminary Survey
Values, story and competitive advantages
Customer segments and empathy maps
Store analysis
Staff interviews
design
Moodboard
Visual concept
Layout and customer flow
3D sketches
Fixture design
Product placement and exposure planning
Signage and pricing
Lighting design
implementation
Store design implementation and refits
Visual merchandising execution
Staff training
Sales performance tracking for 12 Months
The design process begins with a preliminary survey, which includes an in-depth understanding of the company’s values and strategy, a store analysis, and the identification of customer segments’ needs and preferences. The store analysis evaluates the efficiency of the layout, as well as its visual appeal and commercial impact from a customer experience perspective. Empathy maps are created for key customer groups and aligned with commercial trend forecasts.
Driving store performance and sales growth is achieved by increasing visitor frequency and encouraging longer in-store dwell times. Flexibility in store layout is a priority, ensuring customers always discover something new with each visit. Product displays are thoughtfully designed to highlight complementary items and encourage add-on purchases. A compelling customer experience fosters emotional connection and loyalty, enticing shoppers to return again and again.
Price starting from €19,800 (VAT 0%)
Common issues we have solved:
The store lacks a wow factor, and the space doesn't make a strong enough impact.
The store feels somewhat cluttered, with inconsistencies in display techniques and mismatched fixtures, leading to a lack of cohesion.
The store layout needs improvement, as certain areas—especially towards the back—are being overlooked.
While aesthetically pleasing, the store fixtures are impractical, making it difficult to showcase products attractively and provide adequate storage.
Daily staff tasks are challenging to execute within the space. The checkout area lacks sufficient room for essential functions and supplies, affecting the overall appearance and efficiency.
The store must become a place of empathy.
The store must become a place of empathy.
HELSINki CITY MUSEUM SHOP
Design: Virve Arvola, Anne Törmä
Product display concept: Liisa Hyyrynen
Fixtures: Stara, Teutakaluste
Graphic design: Saraeleni
Signage & decals: Hansaprint
Lighting: Imoon Finland
Photography: Sami Saastamoinen, City of Helsinki / Roope Pokki
2024
SERLACHIUS PÄÄKONTTORI
Design: Virve Arvola
Product display concept: Liisa Hyyrynen
Fixtures: Palokan Puutuote
Graphic design: Saraeleni
Art collage: Aada Nykänen
Signage & decals: Punamusta
Photography: Suvi Rauhala
2024
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